PHOTOGRAPHY  has always been fundamental to social media. Your profile picture on LinkedIn, a brand launch on Instagram or a behind-the-scenes shoot on Facebook.  Let’s face it, an iPhone snap really doesn’t cut it any longer when representing a luxury consumer brand.

I’m not sure exactly when photography officially became the actual medium of social communication (probably with the massive growth in Instagram) but now is the time to have a better understanding of the social networks appropriate for your brand’s growth.  Tweet me if you want to improve your use of social media in a constantly evolving market.

I love social media.  I love the analytics.  I love sharing my knowledge.

VIDEO CONTENT:  Video content on social media brings brands alive.  The movement, the colours and the atmosphere could be exactly what your feed is lacking.  Get in touch to discuss your specific brief and I’ll talk you through my ideas.  To see some of my previous films click here.


Sponsorship of Life of Yablon

If you are interested in sponsoring my blog for a month, you’ve landed on the right page.  I’ve decided to (at least temporarily) ditch the multi ad route and – in response to an increase of requests – offer a sponsorship option for Life of Yablon.

The monthly sponsorship package includes:

–       All 3 ad placements on Life of Yablon’s more than 500 pages

(leaderboard, skyscraper, MPU – Non-rich media – e.g. jpg, png, gif, animated gif)*

–       Sponsored post (written as editorial by me and approved by you)

–       Opportunity to run a competition with reader data capture and active click-through

–       Numerous mentions on social platforms Twitter, FB and Instagram

ADD on advertisting opportunities include:

–       Sponsorship of email to more than 1.5k subscribers

–       Ownership of my Fabulous Find box

–       Co-hosted events and offline reader engagement

Please do email me for more information about the Life of Yablon readership, stats and associated costs for the above.

(The cost of sponsored posts and occupancy of my FABULOUS FIND box also available upon request.)

*Leaderboard 728×90  Medium rectangle 300×250  Skyscraper 120×600

Sponsors to date:

Pan Macmillan – Dec 2013

GTC Studio – Jan 2014

A Beautiful World – Feb 2014

Kj’s Laundry – March 2014

Cass Art – April 2014

Biondi Couture – May 2014

Olympus – June 2014

Plenish Cleanse – July 2014

Speedo – August 2014

Village England – September 2014

Seven Boot Lane – October 2014

Penmayne – November 2014

Chroma Stationery – December 2014

George Northwood – January 2015

BeautyMart – February 2015

Astley Clarke – March 2015

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