a brunch to celebrate the launch of LFW

Push PR's LFW brunch for digital media

Push PR’s LFW brunch for digital media

Brunch is still the most fashionable of meals, not least when attended by a certain crowd of international fashionistas – in the guise of style bloggers and digital media.

Push PR's LFW brunch for digital media

Last Saturday, held at the private apartment of a recently opened Hoxton Hotel in Holburn (say that before a strong coffee!), in swooped the most clickable online girls ready to celebrate the launch of London Fashion Week before their weekend of shows kicked off.

Push PR's LFW brunch for digital media

But the point of the brunch wasn’t simply to ensuring these influencers were properly watered and fed. Because, you see, Fashion Week is now very much led by those who lead our digital world.  It’s no secret that Instagram is driving real growth for fashion and that those designers who are engaging digitally are doing two to four times better in today’s market than those who are not.

Sarah Mikaela of Framboise Fashion

Sarah Mikaela of Framboise Fashion

To kick off proceedings,  we heard a few words of digital wisdom from our hosts – Emma Hart, founder and creative director at Push PR as well as the Danish/Australian fashion blogger, Sarah Mikaela, of Framboise Fashion.

Push PR host a brunch for London Fashion Week

And then, you can well imagine, as we sat down to break-our-bread, social platforms were ignited and hashtags punched in. One girl (to my left) had more than 8000 likes for her snap of personalised notebook and calligraphy place setting – even before my plate was clean.

OLYMPUS DIGITAL CAMERA

Lucy from The Luxe Life and Anneli from What I Bought Today

Lucy from The Luxe Life and Anneli from What I Bought Today

Push PR's brunch for LFW

the brunch tables were surrounded by Push’s client wares… jewellery, accessories, bags, shoes, apparel, resortwear and beauty goodies…all on display for wandering eyes…

In between sips of strong coffee and mouthfuls of eggs benny, chit chat was, of course, mostly digital too. I find everyone tends to be ‘a sharer’ in this social-media-sharing world. Cameras boasting wifi, tips for image editing, the latest in vlogging and micro-blogging, how best to capture outfit posts… it suddenly occurred to me that none of the guests were in any rush to push off to the shows…

Victoria from In the Frow

Victoria from In the Frow

OLYMPUS DIGITAL CAMERA

Tamara from The Glam & Glitter, Anisa from Anisasojka and Mariko Kuo from Silks and Suits

 

This brunch was organised and hosted by PushPR. Do search #PushLFW on Instagram to see even more photos of the brunch as well as a sneak inside some of the shows.

 

 

Related Posts Plugin for WordPress, Blogger...

Leave a Comment

Filed under food, life, social

Leave a Reply