LUSH: play the colour game

Lush colours

This morning I skipped off to The Groucho Club (45 Dean St) to meet one of Lush’s colour artists.  Yes, that’s right.  There’s nothing Bryony Lee doesn’t know (or wear) about colours.  As soon as I had sat down, she introduced me to the cosmetic company’s Emotional Brillance colour wheel.  By spinning the wheel and choosing the first 3 colours which jumped out at me, I was having my colours read.  Apparently they revealed my current state of mind.

And, I was advised, wearing this new range of lip colours, eyeliners and eyeshadows is not about being on trend but instead about wearing the colours and emotions you feel.

I suppose if I say I feel confident all day long, I probably will.

It’s no surprise that Rowena Bird, one of Lush’s founders and the inventor of Emotional Brilliance, has been working closely with Lady Helen Kennedy, the strategic behavioural therapist who specializes in emotional state and mind therapy.

So what were my colours?  A deep purple (feeling secure), an orangy red (feeling ambitious) and a royal blue (feeling in charge). Serious war paint.

I’m off to paint my face but you too can spin the wheel when the concept launches in all 850 Lush stores worldwide on 21st July.


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