send all the New Yorkers you know to Benefit on Carnaby St.

A New Yorker living in London recently asked me where I would recommend for a post-work-pre-dinner blow out (blow dry to us Brits) and manicure.  And she meant SIMULTANEOUSLY.  Other than Groom in Selfridges which was fully booked (with New Yorkers), I struggled to advise. But, now that Benefit’s flagship boutique has opened today on Carnaby Street, I’ll simply send her there.

Benefit’s new boutique on Carnaby Street

Upstairs you’ll find the full range of Benefit make-up on display – as well as a beauty station where you can have your make-up and lashes done.

the POREfessional £24.50

Downstairs is where the magic really happens: blow dry, spray tan, manicure and waxing… all while you sip champagne.

downstairs is where it all happens

pamper time at Benefit

And as a brand never one to miss a marketing trick, check out Benefit’s social invitation to tell ALL your friends how great you look….

and social beauty time