There certainly doesn’t need to be a chill in the air for the female shoppers amongst us to start dreaming of our perfect winter boots. So many of you will head for ASH to check out their autumn restock. Others I know for a fact wear Hudson. And last year I lived very happily in a pair of Fiorentini and Baker bikers. (Although I should add that at least once a month I pull out my 8 year old Fryes.)
Before you think I’ve gone boot-mental, I’ll get straight to the point. Because, we are pretty damn emotional about those leather accessories we slip our feet into – at least 10 months of the year.
So our annual boot purchase needs to be a considered one.
A month or so ago I heard some whisperings on the boot-vine about a newbie to this highly competitive foot market. Seven Boot Lane is the brand new boutique boot brand which has been founded and is run by a husband and wife team down in Bath. They’ve opened a shop, a site (free next day delivery and returns so you can try on at home with your favourite jeans/dress etc) and – any minute now – you’ll also start to see their boots appear in various independent boutiques across the country.
With the end of the summer vaguely on the horizon – as a matter of urgency – I needed to touch and try on and, of course, interview Sebastian – the husband of the team. We met at Marylebone High Street’s Natural Kitchen (I simply couldn’t get to Bath fast enough…) so that I could stitch together the Seven Boot Lane story and wiggle my toes in his simply stunning designs.
Having spent 15 years at Clarkes, Sebastian couldn’t wait to launch his own brand of womens’ boots. He designs and styles them with unrecognisable passion but is also impressively switched on when it comes to understanding to his target consumer (basically us) and the complex relationship we have with our boots. With a background in marketing, his wife focusses on making sure we’re heard about their new brand.
The boots are made (by hand) in a small factory in Spain. But the shoemakers picked out to realise Sebastian’s precious designs are not in the least bit novices. As a family-run business of Josés, they have been making boots for over 50 years.
Seven Boot Lane’s A/W collection covers all the bases with a biker, Chelsea, Cuban ankle, riding boot and a couple of extras thrown in for good (foot) measure. Oh and quantities are small so don’t hesitate.
Check out a Vine clip of my spanking new Annie boots from Seven Boot Lane: IMG_4099
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