Today I invited the biggest Adidas fan I know along to check out the Autumn/Winter 2013 collection.
And, while he brand-dropped geekily, I took note of the evolution of this sports/casualwear brand … admiring all the way.
It was the latest tech; EVA sole replacement Boost/Adidas shoe technology which blew me away. Designed to give its wearer a high energy return, the Boost range is now bigger than ever. The shoe is light, soft cushioned and begging to be taken for a run. Next stop: www.adidas.co.uk.