I’m a bikini type of girl. Which is surprising for all those who know my boob journey. But I am and the reason is simple: bikinis make you feel fabulous. Despite being practically naked, the flesh reveal isn’t quite as scary as all that. And – as long as a mirror isn’t in sight – you should feel sexy and sassy when lying down, poolside.
But however good the bikini (and VIX is my absolute favourite for styles, cuts and vibrant colours), we know that it’s the cover-up which takes you seamlessly and decently into lunch for that BIG glass of wine and half a bread basket. Enter: Taska Resort.
I should just mention that it is unusual for me to write about a business or brand without a website, shop nor Twitter handle. In fact, I’m not sure they even have a telephone number. You see, Taska Resort has literally just launched, and softly at that. So, I suppose you could say that I have a secret. A resort wear secret, perfectly timed for the forthcoming summer holidays.
A friend actually disclosed the secret to me (she’s a sharer) and we skipped along to meet the founders in one of their homes. There, in their unbelievably beautiful drawing room, was a clothes rail full of quite the prettiest, most flattering, well-made and reasonably-priced dresses and cover-ups.
Sujatha Zafar and Tanya Luthra both grew up in India. And then after stints in NYC and Europe (they’re an international pair, to say the least) while also both marrying Pakistanis, they put their heads together to find a way of designing, manufacturing and selling (at wholesale prices) beautifully-made poolside dresses and cover-ups. Targeting 35-55 yr old women, the initial feedback from their friends and family has been overwhelmingly encouraging, so they are now looking to expand and hard launch the brand.
As readers of Life of Yablon, you have been invited to join the girls at Taska Resort Spring Trunk Show on Wed 15th May, 4-9pm 12 Cavendish Avenue NW8
Just email firstname.lastname@example.org to RSVP or to arrange a private appointment for viewing/shopping.
So drag out that bikini this year and cover it with some Taska magic.
Taska Resort is also stocked in Pipa in Maida Vale